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Primeblue products

 
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PRIMEBLUE

Recycled material made with Parley Ocean Plastic

PRIMEGREEN

A series of high-performance recycled materials

Vegan

Animal-free alternatives

A Better Cotton farmer stands in a cotton field
BETTER COTTON INITIATIVE

Partnering for more sustainable cotton farming

MORE RECYCLED MATERIALS

Eliminating virgin materials

adidas / March 01, 2021
ADIDAS
How We Turn Plastic Bottles into Shoes: Our Partnership with Parley for the Oceans

Plastic waste is a problem that has been sidelined for too long, and it’s time to turn things around. At adidas, we are changing the game with innovation. In 2015, we introduced the first ever running...

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PRIMEBLUE

Make a choice that makes a difference to our oceans. Primeblue, while not the only solution, is one innovation that’s helping us change our global environmental footprint. This recycled high-performance material, made in part with Parley Ocean Plastic, is just part of our commitment to continue to innovate in the area of sustainability until we reach our goal of being completely off of virgin polyester by 2024.