Plastic waste is a problem that has been sidelined for too long, and it’s time to turn things around. At adidas, we are changing the game with innovation. In 2015, we introduced the first ever running...
Make a choice that makes a difference to our oceans. Primeblue, while not the only solution, is one innovation that’s helping us change our global environmental footprint. This recycled high-performance material, made in part with Parley Ocean Plastic, is just part of our commitment to continue to innovate in the area of sustainability until we reach our goal of being completely off of virgin polyester by 2024.