In the mid-80s in Bolton (England), there was a huge dance studio called Maxwell's whose owners had become aware of the growing popularity of hip-hop.

Hear from the founders of the UK's first women's-only sneaker boutique.

For the 1984 Los Angeles Olympic Games adidas needed to take design to the next level.

Sneaker designers and artists have long used customization as a way to stand out from a sea of sameness.