The Google-powered Jacquard™ Tag fits into the GMR insole to detect your on-field performance. Sync your stats for display in the GMR app to analyse your skills and share with friends.




Connect your GMR app with EA SPORTS FIFA Mobile and take your football stats into the gaming world. Complete weekly challenges and use your real-world stats to unlock exclusive rewards, dominate leaderboards, build your Ultimate Team™ and earn your bragging rights in both worlds.


adidas GMR is a new way to play connected — it consists of the GMR insole and Jacquard Tag. You take the Tag, developed by Jacquard™ by Google and capable of detecting Football-specific movement, and place it in the GMR insole. The Tag understands what you do on the pitch and merges this into the FIFA Mobile game - giving you access to exclusive content, allowing you to increase your Team OVR and to earn bragging rights in leaderboard challenges.
All you need is the GMR product, a Jaquard compatible mobile device and the adidas GMR and EA FIFA Mobile apps - both of which are free to download via the app stores
The Jacquard Tag is kitted out with a gyroscope, an accelerometer, and a small processor capable of running on device machine learning that can differentiate Football-specific movements. It's able to measure the number of kicks, shot speed, run speed, and total distance run.
You require a mobile phone which supports both the adidas GMR app as well as EA FIFA Mobile. Find device requirements for these apps under 'What apps do I need?'
You can buy adidas GMR in select adidas stores and on the adidas website in all the following markets which are US, Canada, Japan, Australia, New Zealand, Turkey, UK, Germany, Italy, Spain, France, Netherlands, Sweden, Czech Republic, Poland, Switzerland, Greece, Denmark, Portugal, Austria, Norway, Ireland, Belgium, Slovakia and Finland.