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Black Friday

Sound the alarm! You just can’t miss our Black Friday sale – a unique chance to buy high-quality adidas style at reduced prices. With a huge choice of premium activewear and sportswear deals, you can take advantage of Black Friday discounts of up to 50%. If you’re embarking on a new exercise regime, need to update some tired items in your wardrobe or want to encourage kids in a new sports endeavour – check out our deals. Our Black Friday weekend event is a true extravaganza of sportswear deals that can’t be missed, it features hundreds of discounted items for men, women and kids. The perfect opportunity to plan ahead and get some pressies sorted early – our Black Friday deals on clothing, footwear and accessories can't be beaten for sports style and value.


Shopping for exercise gear just got more fun thanks to adidas Black Friday discounts. Whether you’re looking for Black Friday clothing discounts or deals on footwear or accessories, you’ll be able to pick from unbeatable offers on adidas styles for men, women and kids, in a huge variety of cuts and colours. You’ll find top-to-toe discounts to replace worn items or buy sports gear for fast-growing children, or just simply put together a look that you’ve had your eye on for a while. Our Black Friday accessories sale means you don’t have to skimp on putting the finishing touch to your outfit. We have an outstanding range of deals on those much-appreciated smaller items that make life go that little bit better.


A successful exercise session starts with choosing quality gear that will support you during your most intense training moments. The adidas Black Friday weekend gives you free rein to build the sports wardrobe you’ve always wanted. When it comes to clothing, it’s all about choosing fabric that will help you stay dry and supported. Check out our Black Friday deals on sweat-wicking items and clothing with mesh panels to increase breathability or compression fits to support your muscles. As for Black Friday footwear deals, choose enhanced grip with shoes with a rubber outsole for a better performance on all surfaces, or foam cushioning technologies like EVA to give you the feeling of walking on clouds even when your training heats up.


Whether you prefer training in classic colours or like to add some fun patterns to your outfit, these Black Friday offers have something to suit your style. If you’re looking for winter gear then make sure you search for clothing equipped with insulation, while our water-repellent and waterproof features let you continue with outdoor sessions throughout the year. This Black Friday weekend don’t forget to look for small details to make your experience more pleasant and give you peace of mind, like zipped pockets to keep small essential items safely with you at all times.

Black Friday Frequently Asked Questions

Black Friday happens towards the end of November each year but at adidas we like to drop some special deals in the lead up to the big day. Check our site or sign up to adidas emails and be the first to land a bargain.
Black Friday originated in the US as the day after thanksgiving. It developed into a shopping day and went on to arrive in Britain around 2010. Now the adidas Black Friday sale is one of our biggest events in the shopping year.
We run lots of different deals on Black Friday but generally our Black Friday collection offers discounts of between 15–50%, sometimes more. We recommend signing up to the adidas mailing list and checking the site in the lead up to Black Friday if you want to get your hands on the best bargains.