FOOTBALL COLLECTIVE X COMMON GOAL
Playing as a team to change the game.
WORKING FOR A MORE INCLUSIVE SOCIETY
adidas is teaming up with Common Goal, pledging 1% of our global net sales of footballs through to 2023, to strengthen our commitment to global football communities around the world and create a more inclusive game for everyone.
CREATING A BETTER FUTURE TOGETHER
Common Goal shares adidas’ passion for using football as a force for change by tackling pressing issues such as racism, gender inequality and youth unemployment. Common Goal’s members include leading adidas players such as Serge Gnabry and Paulo Dybala, committing 1% of their earnings to a central fund. The money is allocated to trusted, high-impact organisations working with disadvantaged young people in communities around the world.
SHOP FOOTBALLS AND JOIN THE MOVEMENT
Help create a better world. 1% of global net sales of footballs will go to Common Goal until 2023.
YOUNG PEOPLE ARE THE FUTURE
Football is a versatile tool for doing good, from refugee integration in Germany to peacebuilding in Colombia. On the pitch, the game promotes tolerance, inclusion and respect. Off the pitch, it’s an excellent way to get young people into social development programmes.
“At adidas, we are committed to creating change through football. We cannot do this alone, however, and therefore look to individuals and organisations with a shared commitment to action, such as Common Goal.”
Gonzalo Calvo, Director Communities & Culture, adidas
Common Goal links its funding to the UN Global Goals because this is the best way to make sure it supports the most important causes. 193 countries, thousands of non-profit organisations and millions of young people collaborated to choose the 17 goals for a more sustainable and equitable world by 2030.
A FORCE FOR CHANGE
Through the adidas Football Collective and Common Goal partnership, we’re hoping to achieve big things; to use football to promote peaceful, inclusive and sustainable communities. Be that encouraging healthy and active lives through access at a grassroots level or fighting for inclusivity and against racism and prejudice.
THE RIGHT PARTNER
Common Goal acts in over 90 nations, representing hundreds of organisations and is already supporting life-changing initiatives. Working with Menstrual Hygiene Management, Common Goal has created opportunities through football to give millions of girls across India, DRC, Uganda and South Africa access to education around how to manage their period safely and with confidence. And it is part of the fight to tear down systemic racism across professional and grassroots football through The Anti-Racist Project.