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adidas

FOOTBALL COLLECTIVE X COMMON GOAL

Playing as a team to change the game.
adidas football collective x Common Goal

WORKING FOR A MORE INCLUSIVE SOCIETY

adidas is teaming up with Common Goal, pledging 1% of our global net sales of footballs through to 2023, to strengthen our commitment to global football communities around the world and create a more inclusive game for everyone.
adidas football collective x Common Goal

CREATING A BETTER FUTURE TOGETHER

Common Goal shares adidas’ passion for using football as a force for change by tackling pressing issues such as racism, gender inequality and youth unemployment. Common Goal’s members include leading adidas players such as Serge Gnabry and Paulo Dybala, committing 1% of their earnings to a central fund. The money is allocated to trusted, high-impact organisations working with disadvantaged young people in communities around the world.
adidas football collective x Common Goal

SHOP FOOTBALLS AND JOIN THE MOVEMENT

Help create a better world. 1% of global net sales of footballs will go to Common Goal until 2023.

YOUNG PEOPLE ARE THE FUTURE

Football is a versatile tool for doing good, from refugee integration in Germany to peacebuilding in Colombia. On the pitch, the game promotes tolerance, inclusion and respect. Off the pitch, it’s an excellent way to get young people into social development programmes.

“At adidas, we are committed to creating change through football. We cannot do this alone, however, and therefore look to individuals and organisations with a shared commitment to action, such as Common Goal.”

Gonzalo Calvo, Director Communities & Culture, adidas

Common Goal links its funding to the UN Global Goals because this is the best way to make sure it supports the most important causes. 193 countries, thousands of non-profit organisations and millions of young people collaborated to choose the 17 goals for a more sustainable and equitable world by 2030.
adidas football collective x Common Goal

A FORCE FOR CHANGE

Through the adidas Football Collective and Common Goal partnership, we’re hoping to achieve big things; to use football to promote peaceful, inclusive and sustainable communities. Be that encouraging healthy and active lives through access at a grassroots level or fighting for inclusivity and against racism and prejudice.
adidas football collective x Common Goal

THE RIGHT PARTNER

Common Goal acts in over 90 nations, representing hundreds of organisations and is already supporting life-changing initiatives. Working with Menstrual Hygiene Management, Common Goal has created opportunities through football to give millions of girls across India, DRC, Uganda and South Africa access to education around how to manage their period safely and with confidence. And it is part of the fight to tear down systemic racism across professional and grassroots football through The Anti-Racist Project.

“This partnership with adidas represents a shift in the football industry. We have decided to make a joint commitment to help unleash football's unique power to create a better world. The alternative would be to sit on the side-line - not an option for adidas, or for Common Goal.”

Jürgen Griesbeck, Founder, Common Goal

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