Breakingbarriers | adidas UK

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THE BREAKING BARRIERS COMMITMENT

Through sports, we have the power to change lives.

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5 YEARS
Breaking Barriers is a multi-year commitment to championing women and girls in sport.
15 NONPROFITS
To do this, we’re working with 15 nonprofits to make an impact on the ground.
100 CHAMPIONS
We’re training 100+ role models to be leaders in gender equity in their own communities.
50,000 GIRLS
We aim to break barriers for over 50,000 girls, with a vision to make sport equal for all.

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CHAMPIONS FOR CHANGE

Meet the women who are driving local change for the next generation of girls.

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A Future Without Barriers
After being told girls couldn’t play, Maymi fights for equality in sports.
HEAR FROM MAYMI
A Sense of Belonging
Leanne is a role model for girls to gain confidence in sports.
SEE LEANNE’S STORY
Guiding Girls Into Sports
As a player and coach, Jea breaks barriers by building relationships.
LEARN FROM JEA
Change Starts With Us
Mariella’s passion for sports brings people from all cultures together.
MARIELLA’S JOURNEY

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WAYS TO GET INVOLVED

Explore the tools you can use to change the game in your local community.

Train for Gender Equity

Learn how to become a leader for women and girls.

It’s Time to Talk. Period.

Break the stigma around menstruation.

Women’s Sports Research

Examining systemic barriers to girls’ participation.