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adidas
Woman athlete

BREAKING BARRIERS

Women and girls deserve an equitable playing field. Let’s break barriers.

GIRLS DESERVE EQUAL PLAY

In sport, women and girls face systemic barriers. Every. Single. Day. From lack of access and representation, to cultural stigma and self-doubt, women and girls are too often left on the sidelines and off the pitch. We’re here to change that.

The adidas Breaking Barriers Project is a commitment to breaking down barriers for women and girls across Europe by working directly with nonprofit sports organizations, empowering local leaders and coaches, and by providing the sports industry with the necessary tools to lead change.

We all know that girls who play sport are better positioned to realize their full potential — so let’s break barriers.

Tennis athlete Andrea Petkovic
THE ACADEMY

BE PART OF THE CHANGE

Clementine Painter
ADIDAS

THE ADIDAS COMMITMENT

CHANGING THE GAME, TOGETHER

Together with experts in gender equity and sport - Women Win, streetfootballworld, and Soccer Without Borders - adidas has developed an intensive gender equity and inclusivity program.
This program supports select sport nonprofits in capacity building and provides leadership training to local role models and coaches – our Breaking Barriers Champions – so that they can positively influence the lives of women and girls in their communities.

WHAT WE WANT TO ACHIEVE

The nonprofit partner logos of Breaking Barriers

OUR NONPROFITS

The Breaking Barriers nonprofits committed to driving inclusion in sport.
adidas footballs on pitch

“The impact of Breaking Barriers has allowed girls and women to see that they can change lives. It is important we continue to give them the tools to implement change.”

MARGHERITA CICOLIN, BREAKING BARRIERS CHAMPION

Balon Mundial Breaking Barriers Champions
Close up of football field

LET’S BREAK BARRIERS

If you're a coach, athlete or sports organization looking to create a more inclusive and gender equitable space, join The Academy to access an ever-evolving toolkit on gender equity in sport.
Expert partner logos

IN COLLABORATION WITH

Developed in collaboration with experts in gender equity and sport.