Breaking Barriers

BREAKING BARRIERS

Women and girls deserve an equitable playing field. Let’s break barriers.

GIRLS DESERVE EQUAL PLAY

The adidas Breaking Barriers Project is a commitment to breaking down barriers for women and girls across Europe by working directly with nonprofit sports organizations, empowering local leaders and coaches, and by providing the sports industry with the necessary tools to lead change.

We all know that girls who play sport are better positioned to realize their full potential — so let’s break barriers.

Take Action

What we want to achieve

5 YEARS

Breaking Barriers is a multi-year commitment to championing women and girls in sport.

15 NONPROFITS

To do this, we’re working with 15 nonprofits to make an impact on the ground.

100 CHAMPIONS

We’re training 100 role models to be leaders in gender equity in their own communities.

50,000 GIRLS

We aim to break barriers for over 50,000 girls so they can realize their full potential.

IT TAKES A TEAM

Breaking Barriers takes a full team – join The Academy and play your part in leading the change.

LET'S BREAK BARRIERS

Girls deserve a world without barriers. So let’s break them. For everyone. Forever.

Partners for Good

Leaders, changemakers, innovators: these Breaking Barriers nonprofits are driving gender equity in women's sport across Europe.

A Future Without Barriers

After being told girls couldn't play, Maymi fights for equality in sports.

A Sense of Belonging

Leanne is a role model for girls to gain confidence in sports.

Guiding Girls Into Sports

As a player and coach, Jea breaks barriers by building relationships.

Change Starts With Us

Mariella's passion for sports brings people from all cultures together.

WAYS TO GET INVOLVED

Change starts with us. We're making it easier for everyone to create an impact in their communities around the world. Alongside expert partners, we've developed resources to increase access and training for women in sports.

Explore the research and tools that can help you change the game.

Breaking Barriers Academy

Join the Academy for training on gender equity and inclusion in sport.

Women in Sports Research

Learn about how coaches and inclusionary practices positively impact women.

Expert Partners

Developed in collaboration with experts in gender equity and sport.