Someone in a factory doing quality checks on a Stan Smith shoe

Reduce footprint

For real change to happen, we need to accelerate towards decarbonization.

Why we're committed to do our part

Since Industrial Age, human emissions caused Earth's climate to heat, creating an imbalance. Our company sees it as our duty to do our part to help reduce these emissions on a global level.
That's why we’ve set ambitious targets for 2025, 2030 and 2050. By 2025, we’re committed to reducing our carbon footprint by on average 15% per product. By 2030, we plan to reduce combined greenhouse gas emissions from our own retail and operations and those of our suppliers by 30% (both compared to 2017). And by 2050, we plan to be climate neutral (CO2e).

Global warming of 1.5°C and 2°C will be exceeded during the 21st century unless deep reductions in carbon dioxide (CO2) and other greenhouse gas emissions occur in the coming decades*

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Our initiatives so far

We're keeping track of the emissions we create at every step of our product development & production, from getting materials to making and shipping products, to the disposal of our products at the end of their lifetime.
We have calculated that a large amount of these emissions, 77% to be exact, is generated in our supply chain. 8% come from packaging and logistics, as well as business travel, our offices & retail stores. Another 15% comes from things we cannot directly influence, like how customers use and dispose of our products. Knowing this helps us see where we need to focus to further reduce our carbon emissions.
In order to reduce the emissions produced in our supply chain, we're also helping our suppliers switch to better sources of energy, e.g. solar panels, and use these more efficiently.
Finally, we're looking into improving our dyeing processes, as dyeing and finishing have been proven to be major contributors to our industry’s greenhouse gas emissions.


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From impact to informed

For real change to happen, we need to accelerate towards decarbonization. To do that, we first need to understand the impact we are already making so we can find ways to improve it.
In 2021, we developed a Product Carbon Footprint Calculator which conforms to the international ISO standard 14067 for Carbon Footprint calculation. With this tool, we are able to assess raw material extraction, processing, and packaging, all the way to the end of a product's life. Once assessed, we can calculate and ultimately communicate the product’s carbon footprint.
For our range Made with a Lower Footprint, we’ve worked to reduce the carbon footprint (CO2e) by a minimum of 10% (when compared to a previous version). This means lower greenhouse gas emissions with the full product life cycle taken into account – from creation all the way to the end-of-life.
By providing carbon footprint information for the products you buy, you can make more informed decisions and we constantly have a bar to raise. Ultimately, our goal is to scale this across more of our product ranges.
Click the link below to find out how we calculate the carbon footprint of our products: