Innovation

Everything you need to know about our circular initiative.

Plastic waste is a problem, and innovation is the solution. At adidas, we’re making changes to end plastic waste, and you can join us on the journey.

Run For The Oceans is a global movement that taps the potential and power of running to help end plastic waste in the oceans. Each of our Run For The Oceans ambassadors has an impressive list of achievements under their belt. They each have individual reasons that motivate them. But they know that, to make a real difference, we can only win if we all act together. Here’s why they’re uniting to run.

It's hard to imagine adidas without Boost—the revolutionary performance shoe technology that first hit the pavement in 2013. Boost was unlike anything that came before, and its energy return technology would go on to change the course of running forever. Today, adidas continues to iterate Boost and push the concept even further ahead.

To continue making strides in our journey to help end plastic waste, we need to explore new possibilities in the way materials are made and keep rethinking our material choices with the aim of driving better product solutions. By partnering with new innovators and utilizing their technology and groundbreaking ideas, we can keep moving forward. In summer 2021, adidas linked up for the first time with Finland’s Spinnova – a groundbreaking startup specializing in the production of wood-based SPINNOVA® fibres (other fibres). A year on, and the first fruits of this exciting partnership are about to be released commercially. The adidas TERREX HS¹ Hoodie is the first knitted product to feature wood-based SPINNOVA® fibres (other fibres).