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adidas

A SHARED FUTURE

If the end can become the beginning, we can help keep products in play and waste out of landfill.

HELP END PLASTIC WASTE

We're changing the materials we use, the way we make, and how we create. We're moving towards circular systems of recycling that will help end plastic waste, and with your commitment and support we can shape an experience made to last—changing the industry for good.

SCAN TO JOIN

Selected recipients of the ULTRABOOST DNA LOOP will scan a QR code on the shoe to activate their sneaker story. This is where a shoe becomes a community.