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adidas

0-60 BY PHARRELL WILLIAMS

Shaped in the spirit of competition and creativity, the new collaboration with Pharrell Williams features a seasonal take on the PW 0-60. The basketball sneaker is launched in two new distinct colorways, fusing performance with style for an easy transition on and off court.

ADIDAS ORIGINALS = PHARRELL WILLIAMS

First launched in 2014, the adidas Originals = Pharrell Williams collaboration is an extension of Pharrell’s vision to connect people with love, passion, energy and color as a celebration of the diversity of humanity.

”What I’m trying to do is use my platform for people to tell their stories. The purpose of the collaboration is to provide that opportunity”

PHARRELL WILLIAMS

"Throughout all of my work with adidas Originals I’ve just tried to tell stories that might not otherwise be heard and use this platform to channel positive energy where we can. adidas and I share the same values and are dedicated to changing lives through sport and just knowing that our work together can impact others is really what it’s all about. Our collaboration is about the recognition and celebration of different colors, spirituality and cultures."
PHARRELL WILLIAMS