1. Who is in charge of the protection of your data
2. What personal data is collected
All our activities are based on stringent ethical principles and we are committed to protect the privacy of all visitors to our website and users of our (mobile) applications. For this reason, the way in which we collect and store information is dependent on how our website and related services are used.
2.1 Data collected through your interaction with us
Various technologies may be used on our websites and our (mobile) applications in order to improve them, make them more user-friendly, effective and secure. Such technologies may lead to data being collected automatically by us or by third parties on behalf of us. Examples of such technologies are cookies, flash cookies and web analytics.
2.1.1 Click-stream data
A visit to one of our websites results in data that is sent from your browser to our server. This data makes it possible to optimize our services and improve your experience on our websites and apps. The data is automatically collected and stored by us or by third parties on our behalf. This data can include, in particular, the following:
- the visitor’s IP address
- the date and time of the visit
- the referral URL (the site from which the visitor has come)
- the pages visited on our website
- information about the browser used (browser type and version, operating system, etc).
2.1.2 What you should know about cookies
First of all… what are cookies?
Next… what are the different cookie types we use?
The most important cookies are the required cookies. They are essential and help you to navigate on the website and to use basic features. Then there are functionality cookies that enable you to save your shopping bag, create a wish list and to save your shipping details for a quicker checkout. The performance cookies we use to improve our website. We also like to show you relevant offers. To manage this we collect browsing data. Interaction cookies are used for you to interact with social media or to submit reviews. Targeting cookies. These cookies capture your preferences in order to show you relevant ads outside adidas sites. Below you see a more elaborate overview of the types of cookies we are using:
- REQUIRED COOKIES
are essential and help you navigate, move around on the website and see certain features. I.e. these cookies make sure your basket is saved during all the steps of your checkout process.
- FUNCTIONALITY COOKIES
are there so we can give you an even smoother customer experience. These cookies help you to save and remind you about your shopping bag and enable you to create a wish list.
- PERFORMANCE COOKIES
help us to understand shopping behavior of our visitors. This enables us to keep improving our website, so shopping becomes easier and more pleasant for you.
- INTERACTION COOKIES
are used for you to express your opinion. We love to know what you think about our product, our website and about us in general. These cookies will enable you to like or recommend us on social media and to chat with our service agents. But you can also advise our other (potential) customers by rating and reviewing our products.
- TARGETING COOKIES
will remember your product and buying preferences. We believe advertising is all about relevance. These cookies enable us to share what you like with our advertisers. So if you are browsing on i.e. Google, the advertisement you see can be more relevant to your preferences.
Finally… what if you don’t like cookies?
You can change your browser settings to delete or prevent cookies from being stored on your computer or mobile device without your explicit consent. The ‘help’ section in your browser should provide information on how to manage your cookie settings. Find out how this works for your browser here:
Internet Explorer: http://support.microsoft.com/gp/cookies/en
Mozilla Firefox: http://support.mozilla.com/en-US/kb/Cookies
Google Chrome: http://www.google.com/support/chrome/bin/answer.py?hl=en&answer=95647
Adobe (plug-in for flash cookies): http://www.adobe.com/security/flashplayer/articles/lso/
2.2 Data provided by you
Besides the data collected by automated means, we also process data which you have provided to us. This includes, but is not limited to:
- your contact information, including your first and last name, billing or delivery address, birthdate and email address and, optionally, your telephone number. We need your e-mail address and (optionally) telephone number so that we may contact you if we have questions or information for you regarding your order;
- other information required to be able to process your order, such as information concerning the products you have ordered, the billing and delivery address, banking and/or credit card details;
- if you have created an online profile, the preferences and interests stored in this profile (please see below for further information concerning the profiles);
- if you have contacted customer service, the details of this contact and the contact history.
3. How is the collected data used
We will use your personal data for purposes relating to your order; e.g., to notify you regarding the status of your order or delivery. We may use your data to assess your creditworthiness, for which we may use third parties.
If you have provided us with your personal data in relation to a promotion, event, (mobile) application, etc, we may send you emails or other messages which relate to the service you have requested.
If you contact customer service, we will use your personal data (including your contact history) so that customer service is able to process your request and provide you with the best service possible.
If you have given us your personal data during the sale of a product or service, we will inform you about similar products and services. We may also contact you to ask for your feedback after the sale of a product or service. In case of an interrupted sales process we will send you a reminder. You can immediately unsubscribe from any of these notifications at any time at no cost by clicking on a link in the corresponding e-mail or other message (see further below in parapraph 5).
With your explicit consent, we may contact you via the contact details provided by you (including per regular mail, e-mail, SMS, telephone or any other electronic means) for marketing, advertising and opinion research purposes of the adidas Group. This includes for example information related to products of the adidas Group, ecommerce activities, special offers, promotions as well as information on local store openings, local store activities of the adidas Group or sporting events. In order to be able to contact you with information which is of special interest for you, your overall interaction with adidas and adidas AG (such as but not limited to your shopping behaviour in e-shops, in adidas physical stores, your use of loyalty programmes, your ratings and reviews of products, your contact history with our customer service, your newsletter clicks/ opening results, your surfing behaviour (web tracking), the newsletter types you are subscribed to, your participation in promotions or events, your interactions with mi coach and your use of (mobile) applications), will be combined analysed and used. We may provide your contact data to adidas AG for marketing, advertising and opinion research purposes. In section 5 you can find information on your rights, for example on how you can withdraw your consent or correct your personal details.
4. Disclosure of information
One of our core principles is that we will treat your data with care and confidentiality. We will not sell your data to third parties. If required by law, your data may be disclosed to third parties. Provided that this is allowed under applicable law, we may transfer your data to other companies of the adidas Group.
We may use service providers and data processors working on behalf of adidas. The services can include hosting and maintenance services, analysis services, e-mail messaging services, delivery services, handling of payment transactions, solvency check and address check, etc. These third parties are granted access to such personal data they require in order to be able to carry out the particular service. The service providers and data processors are contractually obliged to treat such information in the strictest confidence. It is also contractually forbidden for them to use the data in any other way than required. The necessary steps are taken to ensure that our service providers and the processors working on behalf of adidas protect confidentiality of your data.
There may be occasions on which we disclose non-personal data to our partners in an anonymous form. Such non-personal data includes, for example, information about the number of visitors to a website or a (mobile) application during a certain period of time. Such information is generally only disclosed in a ‘bundled’ form.
5. Your rights
If you provide us with personal data via our websites or other channels, this is done on an entirely voluntary basis. If you choose not to provide requested information, various customer benefits may not be available. In certain cases, only those people that have submitted the necessary personal data to us are able to order products, use certain services and in other ways avail themselves of the activities and offers available on our website and (mobile) application. As transparency and fair play are particularly important issues for us, we provide various options, depending on the exact circumstances, in order to help you retain control over your data. These options may include displaying and editing your data online. It may also be possible to unsubscribe from services or delete user accounts or to receive information about the data held.
5.1 Right to object and unsubscribe
E-mails that adidas sends to you that for instance contain a newsletter or marketing content, include the option to unsubscribe to the receipt of such e-mails by following the relevant instructions in the respective e-mail. If you want to stop receiving emails from us, you can simply click on this unsubscribe hyperlink and we will stop sending you emails forthwith.
If you do not wish information about your behavior at our website or (mobile) application being collected and assessed, you can opt-out of the gathering of the web analytics data as described below in subsection 10.
If you wish to object to receiving promotional information and offers in general, including by regular mail, e-mail, per SMS, by telephone or by any other electronic means, or if you want to withdraw your consent, you may also do so at any time by writing to adidas International Trading BV, Hoogoorddreef 9a, 1101BA Amsterdam, the Netherlands, reference: data protection, or sending an e-mail. In case we have doubt about your identity, we can ask you to identify yourself (e.g. by sending a copy of your passport ID). Other than regular costs for communication this is free of charge.
With regard to other types of messages you may receive, such as maintenance announcements or administrational notifications, the receipt of these can only be terminated by deleting your account, as such messages are a mandatory part of user accounts and the related use of our websites and (mobile) applications. You can have your account deleted by sending an email.
5.2 Right to request information
You have the right to be informed at any time about the personal data stored about you, its origin and recipients as well as the purpose for which it is being stored. Information about stored personal data can be obtained by using the contact details in the Contact Information section below.
5.3 Right to request correction
You have the right to request to correct, supplement, delete or block the personal data stored about you. We will notify you within four weeks of receiving the request as to whether and, if so, to what extent, we will comply with your request. If for any reason we don’t comply with your request, we will provide you with the reasons.
6. Security of the information and data integrity
We take appropriate technical and organisational measures to protect personal data against accidental or unlawful destruction, loss, alteration, unauthorised use, disclosure or access, in particular where the processing involves the transmission of data over a network, and against all other unlawful forms of processing and misuse.
7. Protection of children’s personal data
The protection of children’s personal data is extremely important. adidas understands that it has a responsibility to protect the privacy of children and has no intention of collecting the data of children under the age of 13. We encourage parents and other guardians to surf the Internet together with their children and enjoy the internet in a responsible manner.
If a child under the age of 16 attempts to register himself or herself, he or she is initially asked to provide the information as described in the above section entitled “What personal data is collected”. In addition, he or she is asked for consent from the parent/guardian to the registration. The data submitted by and collected about the child during the course of his or her visit (e.g. via cookies) may be used as described above.
If a child under the age of 13 attempts to submit a registration application, this will be rejected with the notification that applications from children under the age of 13 are not accepted. For that reason, we ask parents and other guardians to check on and monitor their children’s Internet usage in order to protect them.
8. Social Networks
Our website and (mobile) applications provide you with Social Plug-ins from various social networks. If you choose to interact with a social network, your activity on our website or via our (mobile) applications will also be made available to social networks such as Facebook and Twitter.
If you are logged in on one of these social networks during your visit to one of our websites or (mobile) applications, the social network might add this information to your profile. If you are interacting with one of the Social Plug-ins, this information will be transferred to the social network. In case you do not wish such a data transfer, please log off on your social network before you enter one of our websites or (mobile) applications.
We cannot influence this data collection and data transfer via the Social Plug-ins. Please read the privacy policies of those social networks for detailed information about the collection and transfer of personal data, what rights you have and how you can achieve satisfactory privacy settings.
Google +: http://www.google.com/intl/en/policies/privacy/
9. Geolocation Services
We offer location-enabled services within some of our (mobile) applications, such as Google Maps and Bing Maps. If you use those (mobile) applications, they may receive information about your actual location (such as GPS signals sent by a mobile device) or information that can be used to approximate a location. You can generally enable or disable your location services in your device or browser settings.
We use the Google Maps service or the Bing Maps service to assist you in finding the next adidas store. To facilitate this, we load an image from Google Maps or Bing Maps, saving the route data and map image on our server.
Bing Maps: http://privacy.microsoft.com/en-us/fullnotice.mspx
10. Web analytics by Coremetrics
The web analytic services on our website and (mobile) applications are provided by Coremetrics (www.coremetrics.com). This means that when you visit our website or (mobile) applications, a cookie by Coremetrics will be stored on your computer or mobile device, except when your browser settings do not allow for such cookies (see section 2.1.2).
This further means that when you visit our website or (mobile) application, the web analytics data described above in chapter 2 – including the “click-stream data”, the data from “web beacons and tracking links” and information stored in Coremetrics’ cookies – will be sent to Coremetrics for analysis for and on behalf of adidas. Please note that if you have created an online profile at our website or (mobile) application and if you are logged on in this profile, a unique number identifying this profile is also being sent to Coremetrics in order to be able to match the web analytics data to this profile.
11. Re-targeting Technologies
Our website and (mobile) application use re-targeting technologies. This enables us to show our visitors, who were already interested in our shop and our products, advertisements from us on partner websites. We believe that the display of a personalised, interest-based advertising is more interesting for our customers than advertising that does not have a personal connection.
We also work with other companies who use tracking technologies to serve ads on our behalf across the Internet. These companies may collect information about your visits to our websites or (mobile) applications and your interaction with our communications, including advertising.
12. Contact Information
adidas International Trading B.V.
1101 BA Amsterdam
You can send an email to our Customer Service
Or you can call Customer Service at 0800–2794144 (FREE PHONE).
Alternatively you can contact the Group Data Protection Officer at
13. Changes to this policy
Update: January 2013